Careers Options With a Bachelors Degree in Marketing

Careers Options With a Bachelors Degree in Marketing A Masters in Business Administration (MBA) is known to everyone. Those who do not know about an MBA degree must be living on Mars. But many of us may not be quite well informed about a Masters degree in Marketing, the program, coursework, education prerequisites and the employment opportunities offered. Well, this is a degree for those candidates who have an interest in the marketing of products or services for a business organization. The Marketing program degree provides candidates with an in-depth knowledge of a specific area of Marketing. Below, we discuss about  Careers Options With a Bachelors Degree in Marketing, educational prerequisites and what the degree program covers in the coursework. Master of Science in Marketing The Masters degree program focuses on subjects like market trends, market principles and market analysis. While getting enrolled in a master of science in marketing program, students can choose to study any of these concentrations Marketing Communication, Market Management, Market Research, Strategic Marketing, etc. In this degree, students are trained in consumer behavior, brand management, targeting specific markets and product development principles, among others. Internships and group projects play a vital role in giving students real world experience. Education Prerequisites An undergraduate degree in Business or a relevant field is a prerequisite to getting enrolled in a Masters degree in Marketing program. Those who do not already have an undergraduate Marketing degree need to undertake Marketing and Business courses first. Additionally, some marketing experience can be a plus for students getting enrolled in this Masters degree program. To become eligible for  enrolment, candidates also need to sit for the Graduate Record Examination or the Graduate Admission Management Test. Coursework Inclusions The coursework for this Masters degree includes almost every aspect of Marketing. Usually, the coursework for the degree program includes the following. Marketing Research Consumer Behavior Brand Management Strategic Marketing Marketing Communications Marketing Consulting Marketing Technology Marketing Leadership While being trained, students will be taught about the science and technology of Marketing, how to make strategies, how to judge consumer behavior, market techniques, etc. The degree prepares candidates to launch effective Marketing campaigns for the products and services of a business firm or other organization. Job Outlook Salary According to the US Bureau of Labor Statistics, the employment growth rate for these professionals is expected to increase by 12 per cent through to the year 2016. Due to an ever increasing competition among companies, there is a regular demand for professionals like Sales Managers, Promotion Managers, Advertising Managers, etc. The median annual salary of managers is around $98,720. Career Advancement For the advancement of career, candidates can further choose to go for a doctoral degree in Marketing, Finance, Business Administration, etc. Advance education can prepare candidates to take up marketing research job positions and teach the science of marketing in schools, colleges and universities. A doctorate in Marketing will bring more profitable opportunities for candidates across a range of business firms and organizations. 0